The world of web technology moves fast. Platforms evolve, security standards tighten, and the tools we use to build modern websites have to keep up. Over the past year, several major WordPress theme developers — including those behind templates I use for client projects — have updated their licensing models. Themes that were once “pay…
Google’s 2026 announcements introduce several AI-driven features that directly affect how small businesses show up in search and how users interact with online content. The most relevant updates for web strategy include: Gemini 3.5 Flash becomes the default model in Google Search This means: Search results will increasingly be shaped by AI‑generated summaries and agentic…
AI is everywhere right now—on stages, in headlines, and in every conversation about the future of business. Conferences and summits are telling small business owners that AI will change search, content, and customer expectations. They’re right. But there’s a missing piece in most of those conversations: How does any of this translate into your actual…
Accessibility isn’t just compliance — it’s about making your website usable for everyone. Here are three quick wins you can implement right away. Quick Wins: Add Alt Text to Images – Describe images clearly so screen readers can interpret them. Check Color Contrast – Use high-contrast text/background combinations for readability. Keyboard Navigation – Ensure menus…
Search engines aren’t just about keywords anymore. With AI-driven platforms like Copilot, ChatGPT, and Perplexity reshaping discovery, small businesses need a new strategy: Generative Search Optimization (GSO). GSO is a newer approach to “SEO” that’s specifically tailored for how AI-powered search and generative-AI systems work. Here’s a breakdown of what GSO is, why it matters,…
Step into the wild world of artificial intelligence (AI), where every twist and turn leads to new frontiers of innovation! In this exhilarating journey, businesses embark on a quest to weave advanced AI technologies into their strategies, igniting a whirlwind of excitement and possibility. Picture this: Companies, fueled by a thirst for customer delight and…
In today’s rapidly evolving technological landscape, artificial intelligence (AI) stands as a beacon of innovation, promising transformative changes across industries. As businesses and organizations seek to harness the potential of AI, Tracey Devlin emerges as a leading voice, bridging the gap between cutting-edge technology and real-world applications. Through a series of engaging seminars, both online…