What Is Generative Search Optimization (GSO) and Why It Matters for Small Businesses
Search engines aren’t just about keywords anymore. With AI-driven platforms like Copilot, ChatGPT, and Perplexity reshaping discovery, small businesses need a new strategy: Generative Search Optimization (GSO). GSO is a newer approach to “SEO” that’s specifically tailored for how AI-powered search and generative-AI systems work. Here’s a breakdown of what GSO is, why it matters,…