
A website can be made up of static pages with fixed content that you rarely change. It can be blog that continually offers new content. Or it can be both.
If you have a good website structure to begin with, keeping your website fresh and making minor changes is easy. So, unlike Yellow Pages ads or brochures, you can change product offerings, phone numbers, special offers and other content as frequently as you like.
Obviously, as a website developer, we will know very little about your business, your brand, your message or your personal preferences, so you’ll have to provide that. However, you can use print ads, brochures, speeches and even personal photographs to give us what we need for site development.
Having a website is just the first step in creating an online business. If you build it, they won’t necessarily come—there are millions of websites. So marketing your site is important. In our upcoming posts, we'll provide some tips on how to do that.
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