Social Media and Today's Web

What is Social Media?

Simply put, Social Media is an online technology (or practice) that lets us share content, opinions, insight, experiences and/or media and have a conversation about the ideas we care about. The Web isn’t just a place for people to consume content; it’s a place for people to generate content.

As the Internet and marketing has matured, Brandesigns has realized that Web sites—those static pages of old—are not very useful today. There needs to be some sort of relationship between the site owner and the people who visit the website. If the people can leave comments and talk to each other—there’s a community involved. In short, Web sites need to evolve and marketing of the websites needs to expand.

What can Social Media do for you?

Half of americans spend more time online than with any other media. It is also proven that consumers value online peer opinions above all other opinions. Social Media helps you expand your company identity and encourage your customers to share their opinions about the products and services you offer.

Millions of people are creating content for the social Web. Using websites such as YouTube, Facebook, Twitter, LinkedIn, MySpace and other social sites, your competitors are already there. Your customers have been there for a long time. If your business isn't putting itself out there, it ought to be. For small business owners, the choice is clear -- jump on the social media bandwagon or be left behind. Social media, including blogs, is the fastest growing marketing segment -- it's expected to grow to a $3.1 billion industry within five years. Let Brandesigns help you create your Social Media presence on today's Internet. Contact us for a no-cost consultation.

Social Media Demands:

  • Transparency
  • Immediacy
  • Commitment
  • Relationships
  • Authenticity
  • Integrity

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Social Media

Is it right for you and your business?

Success

If you get involved in Social Media, it will take a huge commitment of your time to do it correctly. Building a network takes time and you'll learn rather quickly whether or not it is something you want to do. If you are not participating in Social Media because of the time soaking factor, you’re missing out on important conversations and networking opportunities that can help grow your business.

Manage your time on Social Media Networks:

1. Determine how you will use Social Media. (research, networking, sales, marketing?)
2. Set time in your weekly calendar to actually write posts. You will also need to set time weekly or monthly to decide the topics of your posts.
3. Use tools to maximize your productivity. Use website such as Ping.FM, FriendFeed or HootSuite to send your updates if you use more than one Social Media site.


For more information on Social Networks: View the Video - Social Media in Plain English.